Holiday Magic begins on Rodeo Drive in Beverly Hills featuring the first ever Augmented Reality Experience. Button up…it’s about to start snowing! Spin the dreidel, decorate the Rodeo Drive tree. Check out Santa’s Sleigh, the Dancing Ballerina and discover Shimmering Stars and Fireworks across the sky. Stop and snap a photo with a Virtual Supermodel and explore the magic of Rodeo Drive. It’s time to get BOLD.